6 min

Charting the Waves of Tech: Insight into Tomorrow's Tools

HypeCycle
Technology Hype Cycle
Innovation
Strategy

Decoding the Future: An In-depth dive into how disruptive technologies are reshaping our world and redefining business paradigms.

24 september 2023

The Hype Around Emerging Technologies

Technologies like Cloud-native, AI-augmented software engineering, and Generative AI stand at the forefront of innovations set to reshape both society and businesses. According to Gartner's hype cycle, these technologies are currently at the "peak of inflated expectations." This phase signifies technologies that, while promising, may be surrounded by over-enthusiasm and potentially unrealistic projections.

While it's tempting to view these advancements as the panacea to modern challenges, one should tread with caution. Past observations reveal that while some technologies from the Gartner hype cycle's peak indeed revolutionize industries, many others don't meet the high expectations set for them. 

The belief that every emerging technology could be the silver bullet to all challenges might lead to a stark wake-up call. Predictions based on Gartner’s hype cycle suggest that by late 2024, the fervor around these technologies will wane. Business and tech leaders might find that these innovations didn't quite match their lofty projections, leading to diminished interest and enthusiasm.

However, by 2025, the hype cycle forecasts a period of enlightenment for business leaders. With the aid of refined methodologies and tools, a deeper understanding of these technologies will be cultivated through focused experimentation. Forward-thinking tech leaders will likely target their exploratory efforts based on specific industry needs. By concentrating on precise experimental use-cases before fully integrating these potentially costly innovations, businesses can grasp how these technologies might reshape their operational landscapes. Instead of broad-strokes integration, pinpointing specific industry challenges and understanding the nuanced impacts on individual business models will enable companies to proactively adapt.

Post this disillusionment and after thorough experimentation, there will emerge a phase where the true potential of these innovations is acknowledged. Their real-world benefits will become evident, and their value propositions will gain widespread acceptance. As these technologies mature and are more widely adopted, those businesses that have invested time in understanding and adapting will stand to reap significant societal and operational benefits. The specifics of these benefits will crystallize after rigorous testing and implementation.

The Practical Implications of The Hype

The media and various experts have continually highlighted the transformative potential of technologies like ChatGPT. Many predict that ChatGPT, along with Generative AI, will herald disruptions as monumental as those brought about by the internet or the microprocessor. Rapid applications of Generative AI are anticipated across sectors like education, law, healthcare, and more. 

Yet, as with all technological revolutions, they often usher in as much disruption as they do innovation. Take, for instance, corporate giants like Kodak, which faced bankruptcy in 2012, unable to pivot amidst the digital revolution. Such disruptive innovations provide fertile ground for startups aiming to carve out a niche for themselves. We now see startups penetrating markets with offerings like legal chatbots, virtual doctors, writing assistants, and the like. While some of these startups might actualize their visions and make a meaningful impact, many may not see long-term success.

A concerning aspect of these rapid technological advancements is the dominance of tech behemoths. For instance, Microsoft's collaboration with OpenAI to incorporate AI functionalities into their office suites might limit the competitive landscape. Startups face the daunting challenge of proving their worth and reliability. In comparison, a virtual doctor developed by a startup might be met with skepticism, whereas a "doctor" chatbot backed by a reputed institution like Radboud University Medical Center in Nijmegen, the Netherlands, is likely to inspire more trust.

A pivotal element in this equation is data. Advanced AI technologies thrive on data – the more high-quality data available, the better the training for AI models. Firms like McKinsey possess vast repositories of intellectual property, while Bloomberg commands a wealth of financial data. Organizations that foresaw the importance of qualitative data in the early 2010s and revamped their data collection, storage, and cleaning processes are poised to benefit the most in the upcoming AI-driven era.

On the other hand, organizations that previously overlooked the significance of data collection and storage now find themselves at a disadvantage. They'll likely need to invest heavily to remain competitive. This underscores the importance of exhaustive experimentation and industry-specific solutions, especially given that not all data sets are publicly accessible.

At the Peak of the Hype Cycle

The revolutionary predictions, rapid adoption rates, and the proliferation of startups all point to our current position at the peak of the hype cycle. Organizations must tread with caution during this phase. As the adage goes, "What goes up, must come down." Recognizing this, businesses can derive immense value from investing in experimental applications, learning extensively, and understanding the implications of these novel technologies before undertaking holistic business model transformations.

Cloud-Native: A Closer Look

Consider, for instance, the concept of Cloud-Native. Gartner analysts have ranked the potential benefits of this technology as "High." This suggests that judicious investments in Cloud-Native technologies over a 5 to 10-year span could yield significant returns for digital leaders. However, its current maturity is deemed 'adolescent,' implying that there remain inherent, and perhaps unforeseen, risks.

But what exactly is Cloud-Native? In essence, Cloud-Native is designed to maximize the benefits of cloud computing. It pertains to applications specifically crafted to exploit the cloud's unique features optimally. Key characteristics of Cloud-Native include scalability, elasticity, shared resources, metered usage, service-based architecture, and more. The allure of Cloud-Native lies in its promise to unlock the full potential of cloud solutions. Yet, it's crucial to note that merely "lifting" an existing application to the cloud doesn't guarantee that one will harness all its benefits. Often, applications might need to be rewritten to genuinely capitalize on cloud capabilities.

For organizations aiming to maximize their cloud utility, adopting a Cloud-Native approach and strategy is paramount. Given the multifaceted nature of the cloud, it's unsurprising that the term "Cloud-Native" carries varied interpretations. Cloud-Native can efficiently harness the advantages of cloud technologies, such as through containerization.

However, businesses must be wary of potential challenges. The term "Cloud-Native" has numerous interpretations, which can lead to confusion, especially in complex organizations where different departments might have diverging views. The greater the ambiguity, the more intense the hype becomes. Organizations should identify a clear direction to navigate through this uncertainty and stay focused on their objectives. Another consideration is the alignment between Cloud-Native and multicloud strategies, as these can sometimes be at odds.

In conclusion, organizations should prioritize overarching goals over the rigid definitions of Cloud-Native. Aligning use cases with an organization's objectives can significantly enhance the chances of a successful cloud strategy and maximum benefit realization. Business leaders will gain by adopting technologies that usher them closer to their desired Cloud-Native outcomes.

The Hype Unveiled

Emerging technologies, including Cloud-native, AI-augmented software engineering, and Generative AI, are at the forefront of societal and business transformation. As indicated by Gartner's hype cycle, we currently find these innovations at the peak of inflated expectations. This zenith often associates them with unrealistic projections. By late 2024, the anticipation surrounding these technologies is expected to subside. However, by 2025, with focused exploration and understanding, we will see a rise in refined methodologies that further their development.

The Hype in Action

The potential of ChatGPT and Generative AI is transformative, often compared to groundbreaking innovations such as the internet. Sectors like education, law, and healthcare stand to gain immensely from them. However, with innovation comes disruption. Notably, giants like Kodak found themselves unable to adapt. This turbulent landscape serves as fertile ground for startups, launching solutions like legal chatbots and virtual doctors. Although some will redefine industries, many will struggle.

Big tech players, exemplified by Microsoft's collaboration with OpenAI, often eclipse startups by seamlessly integrating AI solutions into their products. Trust is pivotal. A virtual doctor backed by a renowned institution like Radboud University Medical Center is more likely to be trusted than an unknown startup's offering.

Data remains at AI's core. Organizations like McKinsey and Bloomberg, with vast reserves of specialized data, are poised to leverage this era. Early adopters of data collection and management stand a step ahead.

Peaking in the Cycle

Current trends indicate a peak in the hype cycle. Caution is crucial. Organizations must prioritize thorough understanding and testing before fully committing to these technologies.

Cloud-Native Demystified

Cloud-Native, as highlighted by Gartner analysts, promises significant advantages for the next decade. In essence, Cloud-Native harnesses the full potential of the cloud. Its traits include scalability, elasticity, and a service-based architecture. Yet, directly shifting an application to the cloud doesn't ensure maximum benefits. Rewriting often becomes essential.

For organizations aiming to maximize their cloud utility, a Cloud-Native strategy is crucial. However, its definition varies, leading to potential confusion in larger enterprises. Key considerations involve aligning Cloud-Native strategies with business goals and understanding the distinction between cloud-native and multicloud approaches.

In conclusion, a successful cloud strategy is rooted in prioritizing organizational objectives over strict definitions, ensuring businesses realize their ideal cloud-native outcomes.

References

2 August 2023

Gartner: Hype Cycle for Emerging Technologies, 2023

Arun ChandrasekaranMelissa Davis

Aug 24th 2023

The economist